About Us
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About Us

About Us

I believe the Indian consumer industry is standing at a crossroads — one path leads to legacy thinking, the other to category-defining growth powered by AI, innovation, and deep consumer obsession.

That’s where Defileap Consulting steps in.

🚀 WHY we exist
We exist to transform ambition into scalable, future-ready brands. Our mission is to unlock growth for emerging and mid-sized consumer businesses by disrupting outdated GTM playbooks and replacing them with AI-powered, consumer-first strategies that actually move the needle.

 

🧠 HOW we do it differently

  • We lead from the front — hands-on, personal, and founder-first.
  • We blend deep domain knowledge in D2C/FMCG with execution-ready AI thinking.
  • We simplify complexity and bring speed, empathy, and impact to every engagement.
  • We’re not a consultancy-on-retainer. We’re a strategic growth partner — in the trenches, with you.

📦 WHAT we deliver

  • GTM design and acceleration (AI-first, omnichannel-ready)
  • Brand reinvention for D2C/FMCG brands
  • Startup incubation (from 0 to 1 and 1 to 100)
  • Pricing, positioning, and consumer journey redesign
  • CXO-level advisory to unlock strategic growth inflection

At Defileap, we don’t just build brands.
We build belief, conviction, and momentum — one bold consumer company at a time.

SMEs:

SMEs play an important role in the country’s economic activity and usually follow a growth path of evolving from Micro to Small to Medium and (sometimes) even Large entities

DefiLeap will partner with SMEs in identifying their business priorities, their recovery plans and redefining their future business models

Guiding themes for value chain impact

  • Operating Model refresh: SMEs need to re-examine their business models for increased efficiency and profitability, say, remove silos and duplicity and redeploy dedicated teams to explore incremental growth avenues
  • Data Leverage: Leverage POS data to facilitate decision making for much higher level of granularity and shorter intervals to reflect increased uncertainty
  • Portfolio : Build an advantageous position on portfolio & relative strengths. Protect the margin of the base business while focusing on high-margin products
  • Customer Focus : Don’t just sell online; engage your customers digitally end-to-end (Omni channel)
  • Supply chain : Transform the supply chains to be agile and resilient by minimizing working capital lock-up in inventory and facing potential write-off

 

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About the Founder

Ashish Jain is a senior leader, with a couple of decades of CPG and Business Consulting experience

Driving Transformation, Innovation, Problem Solving and an active Growth mindset are at the core of his career journey.

Business Acceleration through a trifecta of Industry Economics, Customer Behaviour, and New Technology skills are key areas of interest

He inspires teams to deploy an Agile and Adaptive approach for being competitive & deliver result multipliers